Managing method and apparatus for servicing contents provided by content provider

ABSTRACT

A managing method and/or an apparatus for servicing contents provided by contents provider includes creating a segment for providing contents to a subscriber terminal according to a prescribed regulation; connecting contents connection points connected to the contents with menus; and forming a segment menu of the segment by at least one menu connected to the contents to be provided to the subscriber terminal subscribed to the segment and selected from the menus.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application claims priority to the National Phaseapplication of International application number PCT/KR2005/002725 filedon Aug. 18, 2005, and is a divisional of U.S. Ser. No. 11/573,886, filedon Oct. 3, 2007, which is incorporated by reference in its entirety.

TECHNICAL FIELD

The present invention relates to management of servicing contents, andmore particularly to a managing method for servicing contents providedby contents provider and apparatus thereof adapted to use an integratedmanaging apparatus for collectively managing content providers forproviding contents to mobile communication terminals of subscribers andservices thereof.

BACKGROUND ART

Concomitant with the development of technologies on the mobilecommunication terminals (hereinafter referred to as “terminal”), theterminals have become convenient means in our daily life, but they areno longer just means for transmitting and receiving voices only. WAP(Wireless Application Protocol) based mobile communication terminals areactively connecting to gateways for get accessed to information wantedby users. The users, if ever wanted, can immediately obtain via WAPbased mobile communication terminals important information such as planeschedule, bell sound, game information and even stock market prices.

In order to provide all the information users of the terminals wish tohave, lots of contents providers are implementing contents providingservices in conjunction with the terminals.

Furthermore, if connected to currently-provided wireless Internet, forexample, if connected to NATE which SK Telecommunication manages, allsubscriber terminals are provided with the same main menus and contentssuch that, there arise problems in that, in users view points, theterminals abound with too many unnecessary menus to discourage the usersto get accessed to and search wanted contents, and with too much timespent thereon.

For that reason, tools are needed for contents providers to convenientlyprovide contents services to the users, and collective management of thecontents providers hitherto individually managed is required in earnest.

When a terminal is accessed to a wireless Internet, a uniform initialmenu is provided to all the users by managers of wireless Internet. Inother words, the initial menu is generated regardless of sex, age,occupation, hobby of user of the terminal, such that there arises aproblem in that, in order to obtain information the users wants, theusers have to search on display screens reeking of too many unnecessarypackage menu trees.

As contents and the number of contents providers are on the increase,services managed by the wireless Internet also have become enormouslyextensive to result in the contents providers teaming up according tothe kinds of services and managing the wireless Internet. Therefore,there arises a necessity of managing the operations of the wirelessInternet for each managing team.

Generally, in order to get information via Internet service, a usershould get accessed to Internet search website to input a search wordrelative to contents to be provided with and search the contents, orinput an URL relative to the contents to receive the same. However, if auser erroneously inputs a search word, he or she cannot get the contentscorrectly and it takes a lot of time to search the correct contentsagain.

Particularly, because menu information in the terminal relative to thecontents cannot be embodied in various languages, there also arises aproblem in that the terminal cannot cope with an age where space andtime pose no limit.

A user sequentially moves around the contents menus composed of treestructure from a higher level contents menu to a lower level contentsmenu to search contents he or she wants. Meanwhile, by requesting amovement to a higher WAP page via a higher button provided to the WAPpage containing the contents menu, the user can search the wantedcontents moving to the higher and lower contents menus.

However, if a user directly moves to the wanted contents menu usingvarious contents search means, and when request is made for the movementto the higher WAP page via pressing the higher button, there arises aproblem in that movement is not made to the WAP page containing thecontents search means corresponding to a page just before the WAP pageincluding the contents menu.

Meanwhile, if access is made to the wireless Internet for receiving thecontents a terminal is currently providing, for example, accessing toNATE which SK Telecommunication is operating, contents which a user ispleasantly provided with according to the user's disposition arepartially limited, so that contents menu the user is pleasantly providedwith may be partially constrained.

However, even though the contents the user is gladly provided with bythe conventional terminal are limited, in order to get provided with thecontents, the higher level of menu route for selecting the contents menuwhich can provide the contents cannot be omitted. This causes a problemin that it is ineffective to get provided with contents because thecontents menu route has to be passed every time the same contents areprovided. Accordingly, a necessity arises that wanted contents should beprovided even by omitting the menu route, by which a user can beeffectively provided with enjoyable sought-after contents.

There is a problem in the wireless portal platform currently used inthat it is difficult to get a cooperative management with the legacysystem (a basic system the conventional mobile communication companyused to have prior to introduction of wireless Internet). This isbecause the legacy system is driven by non-standard protocol, and thesystem itself is very complicated. Furthermore, Internet services areindividualized to cater to customer terminal characteristics andpreference menus, and instances are on the increase where contentsproviders approach the wireless portal platform to inquire intoinformation about the customers. However, when the contents providersapproach the wireless portal platform in order to inquire intoinformation on the customers, there has been no strict control on theauthority and effectiveness of the contents providers to make it easyfor the information on the customers to be leaked out, thereby posing apossible security problem.

Furthermore, there has been no multi-angled management on mobile networkoperators for collectively managing the wireless portal platform (forexample, NATE of SK Telecommunication and MAGICIAN of KTFTelecommunication). The currently-used wireless portal platform requiresa plurality of mobile network operators for management but each networkoperator is not provided with detailed and diverse authority to conformto responsibilities and levels thereof.

DISCLOSURE Technical Problem

Accordingly, it is an object of the present invention to provide amanaging method for servicing contents provided by contents providersand an apparatus thereof adapted to provide a collective management on aplurality of contents providers for providing contents to subscribers,and to provide services of integrated contents so that the contentsproviders can provide convenient services.

It is another object of the present invention to provide a managingmethod for servicing contents provided by contents providers and anapparatus thereof adapted to use segments by which menu can be providedaccording to limited subscription intentions of subscribers.

It is still another object of the present invention to provide amanaging method of Internet management teams and an apparatus thereoffor managing the operational situations and operational performances foreach operating team of operators.

It is further object of the present invention to provide a contentsproviding method and a system thereof by which an integrated managementapparatus manages contents code numbers received from a contentsproviding apparatus to enable to input the contents code numbers withoutpassing through a plurality of menu searching process, so that a usercan be effectively and swiftly provided with wanted contents.

It is still further object of the present invention to provide contentsservice providing method and a system thereof by which an integratedmanagement apparatus receives language information for eachpredetermined country from contents providers to generate respectivemenu information comprised of the language information and to providethe menu information comprised of language information requested by aservice user to a terminal of a user, thereby enabling to support amulti-language assistance for receiving contents conforming to contentsrequest of a mobile communication terminal via menu information.

It is still further object of the present invention to provide ahigh-order WAP page moving method of mobile terminal and a systemthereof by which, when a user uses contents search means to search thecontents wanted to be provided with, an integrated management apparatusreceives movement request information to a high-order WAP page from amobile communication terminal of the user and current WAT pageinformation provided to the mobile communication terminal to transmitthe high-order WAP page information including the contents search meansto the mobile communication terminal, such that, if there is no menurelative to the contents the current WAP page wants, the user caninstantly use the contents search means to enable to effectively conducta contents search.

It is still further object of the present invention to provide abookmark menu generating method and an apparatus thereof by which, inthe process of being provided with contents via a mobile communicationterminal, an integrated management apparatus collects and analyzesinformation of the mobile communication terminal recorded in a WAPgateway, an URL information provided by the contents, contents idea andcontents access information including contents menu information toenable to generate a bookmark menu relative to the contents enjoyablysought after by the mobile communication terminal.

It is still further object of the present invention to provide abookmark service providing method and an apparatus thereof by which, inan integrated management apparatus on-line accessible to the mobilecommunication terminal via communication network, the mobilecommunication terminal draws up lists of contents names relative to thecontents requested to be registered on a bookmark and to generates abookmark thereof, and the mobile communication terminal can be providedwith wanted contents without passing through several contents menusearching processes via the bookmark.

It is still further object of the present invention to provide an accesssystem for contents providers by which the contents providers areconnected to legacy system via contents providing access apparatusrelative to various information requests from the contents providers,thereby enabling to smoothly effect a communicative management betweenthe contents providers and the legacy system.

It is still further object of the present invention to provide anauthority providing method to mobile network operators of wirelessportal platform by which a predetermined number of mobile networkoperators are provided with menu operation use right for each differentlevel, thereby enabling the mobile network operators to effectivelymanage the wireless portal platform.

Technical Solution

A managing apparatus according to the present invention comprises: acontents provider management module for generating an account of acontents provider based on information of the contents providertransmitted from the contents providing apparatus; a contents managementmodule for managing a contents connection point for connecting to thecontents provided from the contents providing apparatus and for managinginformation relative to the contents; and a menu management module forregistering menus including a menu connected to the contents connectionpoint and for managing a connection authority to a name of the menu andthe menu.

A managing method for providing services to the contents according tothe present invention comprises the steps of: providing a website serveraccount of the contents provider based on the information of thecontents provider provided via the contents providing apparatus;registering a contents connection point which is the contents positioninformation for connecting to the contents to be provided to the mobilecommunication terminal via the wireless Internet; an operator generatingContents Provider (Contents Provider) connection menus and a directorymenu which is a menu provided via the mobile communication terminal andconnecting the contents connection point to the CP connection menus; andthe operator forming a segment for providing the contents to the mobilecommunication terminal according to a prescribed regulation andselectively connecting the directory menu and the CP connection menus tothe segment.

A managing method for providing services to the contents according tothe present invention comprises the steps of: providing a website serveraccount of the contents provider based on the information of thecontents provider provided via the contents providing apparatus;providing a directory per nature of the contents so that the contentsproviders can register contents connection point according to the natureof the contents; registering along with the contents-embodiable mobilecommunication terminal information of the mobile communication terminalwhen the contents connection point is registered with the directory pernature of the contents; an operator generating the CP menus and thedirectory menu which is the menu to be provided to the mobilecommunication terminal and connecting the contents connection point tothe CP connection menus; and transmitting to the mobile communicationterminal the contents corresponding to the contents connection pointwhen one of the CP connection menus is selected by the mobilecommunication terminal.

A service managing method using segments according to the presentinvention comprises the steps of: an operator creating segments forproviding contents to subscriber terminal according to a prescribedregulation; the contents connection point being connected to the menufor connecting to the contents; and forming a segment menu by a menuconnected to the contents to be provided to the subscriber terminalsubscribed to the segment out of the menus.

A service managing method using segment according to the presentinvention comprises the steps of: generating a segment group by settingup an assisting language by way of a subscriber terminal and inputting aname for an operator to provide services to the subscriber terminalaccording to a prescribed regulation; connecting at least one segmentfollowing search of segment connectable to the segment group: creating amenu of the segment group to be transmitted to the subscriber terminalso set up as to receive the contents via the segment group; managing bysetting up the service state of the segment group as completed if thereis no subscriber in the segment group and if the subscriber is notpresent even in a segment connected to the segment group.

A service managing apparatus using a segment according to the presentinvention comprises: a menu management module for creating a menu to beprovided to a subscriber terminal connected to the wireless Internet andfor connecting to the menu the contents connection point for connectingto the contents; and an operator of the wireless Internet creating asegment for providing contents to the subscriber terminal according to aprescribed regulation and forming a segment menu by a menu connected tothe contents to be provided to the subscriber terminal subscribed to thesegment out of the menus.

A managing method of wireless Internet operating team according to thepresent invention comprises the steps of: mapping a discriminating codeof a menu operator to each level of menu for providing contents to asubscriber terminal via the Internet; filtering information relative toa menu selected by the subscriber from a log file created by thesubscriber terminal connecting to the Internet; counting a connectionfrequency of the subscriber terminal connected to the menu from thefiltered menu information; and storing the discriminating code of themenu operator, the menu mapped to the discriminating code and theconnection frequency of the menu.

A managing apparatus of wireless Internet operating team comprises: amenu creating unit for mapping a discriminating code of a menu operatorto a menu for providing contents to a subscriber terminal via thewireless Internet; a log file filtering unit for filtering theinformation relative to a menu selected by the subscriber from a logfile created by the subscriber terminal connecting to the wirelessInternet; and a connection frequency managing unit for storing thediscriminating code, the menu mapped to the discriminating code and theconnecting frequency of the menu by counting a menu connection frequencyof the subscriber terminal from the filtered menu information.

A contents providing system using contents code number according to thepresent invention comprises: a terminal for transmitting the contentscode number to an integrated management apparatus connected via acommunication network and receiving contents corresponding to thecontents code number from a contents providing apparatus; an integratedmanagement apparatus for receiving the contents code number from theterminal, searching the contents connection information to extractcontents address information corresponding to the contents code numberand to transmit the contents address information to the contentsproviding apparatus; and a contents providing apparatus for providing tothe terminal the contents corresponding to the contents addressinformation, wherein the contents connection information includeserstwhile-established contents address information and contents codenumber, which are registered by the integrated management apparatusreceiving from the contents providing apparatus.

A contents providing method using contents code number according to thepresent invention comprises the steps of: a terminal transmittingcontents code number to an integrated management apparatus; theintegrated management apparatus searching the contents connectioninformation to extract contents address information corresponding to thecontents code number; the integrated management apparatus transmittingthe contents address information to a contents providing apparatus; andthe contents providing apparatus providing to the terminal contentscorresponding to the contents address information.

A multi-language supportable contents service providing system accordingto the present invention comprises: a terminal for transmitting to anintegrated management apparatus language information for embodying menuinformation relative to contents to receive menu information formed inthe language information and providing contents by requesting thecontents via the menu information; an integrated management apparatusfor receiving language information to be supported from contentsproviding apparatus to the terminal to generate menu informationincluding contents connection information relative to contents, contentsconnection information per menu and the language information andextracting contents address information relative to the contentsrequested by the menu information and transmitting the contents addressinformation to a contents providing apparatus; and the contentsproviding apparatus for receiving the contents address information fromthe integrated management apparatus and providing to the terminalcontents corresponding to the address information.

A multi-language supportable contents service providing method accordingto the present invention comprises the steps of: a terminal transmittingto an integrated management apparatus menu providing request informationrelative to contents; the integrated management apparatus searching userinformation of the terminal to extract language informationcorresponding to the user information; and the integrated managementapparatus providing to the terminal menu information composed of thelanguage information out of menu information corresponding to the menuproviding request information.

A multi-language supportable contents service providing method accordingto the present invention comprises the steps of: an integratedmanagement apparatus collecting standard language information percountry and storing the information at a first database; the integratedmanagement apparatus storing in a second database a predeterminedlanguage information selected by the integrated management apparatus forsupporting out of language information in the first database; theintegrated management collecting a predetermined language informationselected for support by the terminal out of language information storedin the second database from the contents providing apparatus andcreating contents connection information; the integrated managementapparatus collecting as language information the information relative tomenu creation relative to contents and creating contents connectioninformation per menu relative to the contents; and the integratedmanagement apparatus creating menu information formed by languageinformation selected for support via a terminal by the contentsproviding apparatus through the contents connection information permenu.

A higher WAP page moving method of a mobile communication terminalaccording to the present invention comprises the steps of: a mobilecommunication terminal transmitting to an integrated managementapparatus a moving request information to a higher WAP page and acurrent WAP page information provided to the mobile communicationterminal; the integrated management apparatus receiving information of amoving request to the higher WAP page and current WAP page informationand analyzing the same; extracting the higher WAP page informationincluding contents search means if the current WAP page is a WAP pageprovided via the contents search means as a result of the analysis ofthe information on the moving request to the higher WAP page; andproviding to the mobile communication terminal the higher WAP pageinformation including the contents search means thus extracted.

A higher WAP page moving system of a mobile communication terminalaccording to the present invention comprises: a mobile communicationterminal for transmitting to an integrated management apparatusinformation on moving request to higher WAP page and current WAP pageinformation provided by the integrated management apparatus; and anintegrated management apparatus for receiving the information on themoving request to the higher WAP page transmitted by the terminal andthe current WAP page information to analyze the information on themoving request to the higher WAP page and providing to the mobilecommunication terminal the higher WAP page information including thecontents search means if the current WAP page is a WAP page provided bythe contents search means as a result of the analysis.

A bookmark menu creating apparatus according to the present inventioncomprises: an operation information compiling unit for receivingoperation information including information on the terminal recordedwhenever the terminal transmits contents providing request informationto the integrated management apparatus and operation informationincluding contents connection information composed of URL informationprovided by the contents, contents ID information and contents menuinformation and converting to information for bookmark menu generation;a bookmark menu creation information analyzing unit for periodicallyanalyzing the menu creation information which is an operationinformation compiled by the operation information compiling unit and forestablishing a providing frequency priority of the contents provided tothe terminal per contents; and a bookmark menu information managing unitfor creating and managing a bookmark menu information of the terminalvia the contents providing frequency priority information.

A bookmark menu creating method according to the present inventioncomprises the steps of: recording the operation information includingthe contents connection information including information relative tothe terminal, URL information provided by the contents, contents IDinformation and contents menu information whenever the terminaltransmits contents providing request information to the integratedmanagement apparatus and receives contents corresponding to the contentsproviding request; the integrated management apparatus receiving theoperation information to compile in bookmark menu generatinginformation; the integrated management apparatus periodically analyzingthe bookmark menu creation information and establishing contentsproviding frequency priority provided to the terminal per contents andstoring the contents providing frequency priority information; and theintegrated management apparatus generating the bookmark menu informationof the terminal through the contents providing frequency priorityinformation thus stored.

A bookmark menu generating method according to the present inventioncomprises the steps of: a WAP gateway or a contents providing apparatusbeing recorded with operation information including contents connectioninformation including information on the terminal, URL informationprovided by the contents, contents ID information and contents menuinformation whenever the terminal transmits the contents providingrequest information to the integrated management apparatus and receivesthe contents corresponding to the contents providing request; aninterface apparatus receiving the operation information to compile inbookmark menu creation information; a transmission apparatustransmitting contents providing frequency priority information to a coreframework after the transmission apparatus receives the bookmark menucreation information and periodically analyzes the information andestablishes contents providing frequency priority provided to theterminal; and the core framework receiving the contents providingfrequency priority information to create and store the bookmark menuinformation of the terminal.

A bookmark service providing system according to the present inventioncomprises an integrated management apparatus for receiving bookmarkgeneration request information relative to contents registerable in abookmark from a terminal via a communication network, for searching andstoring contents address information corresponding to bookmark creationrequest information, contents name and subscriber information, and forcreating a bookmark registerable with the contents name based on thestored information.

A bookmark service method according to the present invention comprisingthe steps of: an integrated management apparatus receiving bookmarkcreation request information relative to contents registerable with thebookmark from the terminal; the integrated management apparatussearching contents address information corresponding to the bookmarkcreation request information, contents name and subscriber information;the integrated management apparatus storing the contents addressinformation, contents name and subscriber information; and theintegrated management apparatus creating a bookmark registered with thecontents name based on the stored information.

A bookmark service providing method according to the present inventioncomprises the steps of: an integrated management apparatus receivingbookmark creation request information relative to registerable contentsfrom a terminal; the integrated management apparatus searching contentscorresponding to the bookmark creation request information, contentsname and subscriber information; the integrated management apparatusstoring the contents address information, contents name and subscriberinformation; the integrated management apparatus creating a bookmarkregistered with the contents name based on the information thus stored;the integrated management apparatus providing the bookmark to theterminal when the terminal transmits the bookmark to the integratedmanagement apparatus; the terminal transmitting the contents name to theintegrated management apparatus via the bookmark; the integratedmanagement apparatus searching the contents corresponding to thecontents name and transmitting the contents to a contents providingapparatus; and the contents providing apparatus providing the contentscorresponding to the address information to the terminal.

A connecting system for contents providers according to the presentinvention comprises: a Contents Provider (CP) server for outputtingrequest packet in response to request from a mobile communicationterminal; and a CP access framework for discriminating a syntax errorand a prescribed condition relative to the request packet from the CPserver and receiving various information from legacy system andproviding the information to the CP server.

An access system for Contents Providers (CP) according to the presentinvention comprises: a CP for outputting request packet in response torequest from a mobile communication terminal; a CP gateway manager forreceiving the request packet from the CP server to check and output asyntax error; a CP access control manager for discriminating aprescribed condition from the checked request packet and outputting thecondition; a CP request manager for requesting various informationcorresponding to the outputted packet; and a core framework forreceiving the various requested information from the legacy system andproviding the information to the CP server.

An authority providing method for a mobile network operator of wirelessportal platform according to the present invention comprises the stepsof: providing a website account to a mobile network operator based onprescribed information of the mobile network operator; and providing amobile network operating authority to the mobile network operatorprovided with the account.

An authority providing method for a mobile network operator of wirelessportal platform according to the present invention comprises the stepsof: providing a website account to a mobile network operator based onprescribed information of the mobile network operator; providing amobile network operating authority to each mobile network operatorprovided with the account; grouping the mobile network operators intoone group; providing an ID to the group club; and providing a mobilenetwork operating authority to the group.

Advantageous Effects

As described above, the present invention can provide a collectivemanagement on a plurality of contents providers for providing contentsto subscribers, and provide services of integrated contents so that thecontents providers can provide convenient services.

Also the present invention can provide an menu according to limitedsubscription intentions of subscribers.

And also the present invention can manage the operational situations andoperational performances for each operating team of operators.

Moreover, according to the present invention, an integrated managementapparatus manages contents code numbers received from a contentsproviding apparatus to enable to input the contents code numbers withoutpassing through a plurality of menu searching process, so that a usercan be effectively and swiftly provided with wanted contents.

Furthermore, according to the present invention, an integratedmanagement apparatus receives language information for eachpredetermined country from contents providers to generate respectivemenu information comprised of the language information and provides themenu information comprised of language information requested by aservice user to a terminal of a user, thereby enabling to support amulti-language assistance for receiving contents conforming to contentsrequest of a mobile communication terminal via menu information.

In addition, according to the present invention, when a user usescontents search means to search the contents wanted to be provided with,an integrated management apparatus receives movement request informationto a high-order WAP page from a mobile communication terminal of theuser and current WAT page information provided to the mobilecommunication terminal to transmit the high-order WAP page informationincluding the contents search means to the mobile communicationterminal, such that, if there is no menu relative to the contents thecurrent WAP page wants, the user can instantly use the contents searchmeans to enable to effectively conduct a contents search.

In addition, according to the present invention, in the process of beingprovided with contents via a mobile communication terminal, anintegrated management apparatus collects and analyzes information of themobile communication terminal recorded in a WAP gateway, an URLinformation provided by the contents, contents idea and contents accessinformation including contents menu information to enable to generate abookmark menu relative to the contents enjoyably sought after by themobile communication terminal.

In addition, according to the present invention, in an integratedmanagement apparatus on-line accessible to the mobile communicationterminal via communication network, the mobile communication terminaldraws up lists of contents names relative to the contents requested tobe registered on a bookmark and to generates a bookmark thereof, and themobile communication terminal can be provided with wanted contentswithout passing through several contents menu searching processes viathe bookmark.

In addition, according to the present invention, the contents providersare connected to legacy system via contents providing access apparatusrelative to various information requests from the contents providers,thereby enabling to smoothly effect a communicative management betweenthe contents providers and the legacy system.

In addition, the present invention provides an authority providingmethod to mobile network operators of wireless portal platform by whicha predetermined number of mobile network operators are provided withmenu operation use right for each different level, thereby enabling themobile network operators to effectively manage the wireless portalplatform.

DESCRIPTION OF DRAWINGS

The accompanying drawings, which are included to aid in understandingthe invention and are incorporated into and constitute a part of thisapplication, illustrate embodiment(s) of the invention and together withthe description serve to explain the principles of the invention. In thedrawings:

FIG. 1 is a schematic drawing illustrating a system for serving contentsaccording to one embodiment of the present invention;

FIG. 2 is a schematic structural drawing of an integrated managementapparatus.

FIG. 3 is a detailed drawing of the integrated management apparatusaccording to the embodiment of the present invention;

FIG. 4 is a detailed drawing illustrating a module of a servicemanagement apparatus according to another embodiment of the presentinvention;

FIG. 5 to FIG. 13 are schematic drawings of website pages for explaininga management method for creating segments according to still anotherembodiment of the present invention;

FIG. 14 to FIG. 17 are schematic drawings of website pages for creatingsegments according to still another embodiment of the present invention;

FIG. 18 to FIG. 24 are schematic drawings of websites pages for creatinga segment group according to still another embodiment of the presentinvention;

FIG. 25 is a flow chart for explaining a segment creating processaccording to still another embodiment of the present invention;

FIG. 26 is a flow chart for explaining a segment group creating processaccording to still further embodiment of the present invention;

FIG. 27 is a schematic drawing of a system including an apparatus formanaging a wireless Internet operating team according to still furtherembodiment of the present invention;

FIG. 28 is a flow chart for explaining a managing method of a wirelessInternet operating team according to still further embodiment of thepresent invention;

FIG. 29 is a detailed drawing of an integrated management apparatusaccording to still further embodiment of the present invention;

FIG. 30 is a flow chart for explaining a contents providing method usinga contents code number according to still further embodiment of thepresent invention;

FIG. 31 is a detailed drawing of an integrated management apparatusaccording to still further embodiment of the present invention;

FIG. 32 is a flow chart of a menu information creating method out ofmulti-language supportable contents service providing methods accordingto still further embodiment of the present invention;

FIG. 33 is a flow chart of a menu information providing method out ofmulti-language supportable contents service providing methods accordingto still further embodiment of the present invention;

FIG. 34 is a flow chart of a contents providing method out ofmulti-language supportable contents service providing methods accordingto still further embodiment of the present invention;

FIG. 35 is a flow chart of a higher WAP page moving method of a mobilecommunication terminal according to still further embodiment of thepresent invention;

FIG. 36 is a flow chart of a higher WAP page moving method of a mobilecommunication terminal according to still further embodiment of thepresent invention;

FIG. 37 is a structural drawing of a bookmark menu creating apparatusaccording to still further embodiment of the present invention;

FIG. 38 is a flow chart of a bookmark menu creating method according tostill further embodiment of the present invention;

FIG. 39 is a flow chart of a contents providing method followingbookmark menu creation according to still further embodiment of thepresent invention;

FIG. 40 is a flow chart of a contents providing method followingbookmark menu creation according to still further embodiment of thepresent invention;

FIG. 41 is a flow chart of a bookmark service providing method accordingto still further embodiment of the present invention;

FIG. 42 is a flow chart of a bookmark service providing method accordingto still further embodiment of the present invention;

FIG. 43 is a schematic drawing for showing a screen of a terminal in thecourse of providing a bookmark service according to still furtherembodiment of the present invention;

FIG. 44 is a schematic drawing for showing a screen of a terminal in thecourse of providing a bookmark service according to still furtherembodiment of the present invention;

FIG. 45 is a schematic drawing of an access system for contentsproviders according to still further embodiment of the presentinvention;

FIG. 46 is a schematic drawing of a website page illustrating detailedinformation relative to mobile network operators according to stillfurther embodiment of the present invention;

FIG. 47 is a schematic drawing for illustrating a website accountproviding (or changing) process relative to a mobile network operatoraccording to still further embodiment of the present invention;

FIG. 48 is a schematic drawing for explaining a process of authorityproviding to mobile network operator according to still furtherembodiment of the present invention;

FIG. 49 and FIG. 50 are schematic drawings of website pages illustratingan authority providing state of mobile network operators per menuaccording to still further embodiment of the present invention; and

FIGS. 51 to 55 are schematic drawings for illustrating website pagesshowing a process of grouping prescribed mobile network operators intoone group according to still further embodiment of the presentinvention.

The following examples are given for the purpose of illustration onlyand are not intended to limit the scope of this invention.

BEST MODE

Hereinafter, preferable embodiments according to the present inventionwill be described with reference to the accompanying drawings. Here,when one element is connected to another element, one element may be notonly directly connected to another element but also indirectly connectedto another element via another element. Further, irrelative elements areomitted for clarity. Also, like reference numerals refer to likeelements throughout.

FIG. 1 is a schematic drawing illustrating a mobile communication systemfor serving contents according to one embodiment of the presentinvention.

Referring to FIG. 1, the mobile communication system for servingcontents includes a communication network (120) and an integratedmanagement apparatus (200), and other application, the system includes acontents providing apparatus (150) and/or an external server (170).

The communication network (120) includes a wired network and a wirelessnetwork, and connects a subscriber terminal (100), a contents providingapparatus (150) and the external server (170).

The subscriber terminal (100) includes a mobile phone handset capable ofwireless communication, a mobile communication terminal including PDAand a computer capable of wired communication.

In the present embodiment of the invention, the subscriber terminal(100) is a mobile communication terminal, hereinafter, and for the sakeof convenience of explanation, the subscriber terminal (100) is limitedof explanation to a mobile communication terminal. Although referencenumeral of the mobile communication terminal will be given as same asthat of the subscriber terminal (100), it should be noted that thesubscriber terminal (100) is not limited to the mobile communicationterminal.

A contents provider according to the present invention is a provider whoprovides to the mobile communication terminal (100) via a mobilecommunication system services including contents composed of variousdata and application programs.

The integrated management apparatus (200) has an opening structureincluding a contents provider access apparatus, a central managementapparatus, a transmission apparatus and interface apparatus and is aportal platform equipped with flexibility and moduleabilty embodiablewith other solutions. Examples of web server supported by the integratedmanagement apparatus (200) include HP-UX, Sun Solaris, WebLogic,Oracle9IAS, SunOne Web Server and the like. Furthermore, the integratedmanagement apparatus (200) supports worldwide regulations related towireless businesses such as WAP (Wireless Application Protocol) and thelike.

The integrated management apparatus (200) integrates the contentsproviders, services and contents of the contents providers, and menu ofsubscribers for management such that services can be effectively andrapidly controlled and provided. Moreover, the integrated managementapparatus (200) provides service-based subscription and CP policy-basedauthentication models.

The integrated management apparatus (200) provides a search engine formobile communication terminal, and also provides WAP pages for asubscriber to carry out searches using search and code in response tokey words.

The contents providing apparatus (150) receives an account from theintegrated management apparatus (200) via the communication network(120) and registers a service to be provided to the mobile communicationterminal (100). The integrated management apparatus (200) carries out anoverall management necessary for providing contents, i.e., providingservice to the mobile communication terminal (100). For example, theintegrated management apparatus (200) carries out subscriber management,menu providing, contents provider management necessary for providingcontents. When contents provision is requested by a user, the contentsproviding apparatus (150) directly provides the contents to the mobilecommunication terminal (100) via the communication network (120). Theintegrated management apparatus (200) is connected to an external server(170), where an example of the external server can be a billing serveror the like.

FIG. 2 is a schematic structural drawing of an integrated managementapparatus, FIG. 3 is a detailed drawing of the integrated managementapparatus according to the embodiment of the present invention, and FIG.4 is a detailed drawing illustrating a module of a service managementapparatus according to another embodiment of the present invention.

Referring to FIGS. 2, 3 and 4, the integrated management apparatus (200)includes a contents provider access apparatus (310), a centralmanagement apparatus (300), a transmission apparatus (330) and aninterface apparatus (350).

Furthermore, the central management apparatus (300) includes a servicemanagement apparatus (400), a subscriber management apparatus (500), aterminal information management apparatus (600), and OA&M managementapparatus (700). The service management apparatus (400) of the centralmanagement apparatus (300) includes a contents provider managementmodule 9410), a contents management module (420), a menu managementmodule (43), a segment management module (450), a meta informationmanagement module (460) and a search engine module (470).

The contents provider management module (410) is a module for managingthe Contents Provider (CP). The contents provider management module(410) carries out functions of creating and managing a server account ofthe contents provider based on information of the contents providerprovided from the contents providing apparatus (150) accessed via thecontents provider access apparatus (310). Furthermore, if the contentsprovider provides various kinds of services, the contents providingserver and the contents providing group are registered as many as thekinds of services to be provided via the contents provider managementmodule (410).

The contents provider management module (410) is equipped with accessstop and stop release functions such that a website server account canbe locked lest that the contents providing apparatus (150) should beaccessed to the integrated management apparatus (200) server for apredetermined period of time such as a period of system work or thelike.

The contents provider who has generated a website server account via thecontents provider management module (410) registers contents-relatedinformation via the contents management module (420) for providing thecontents to the mobile communication terminal (100). In other words, thecontents management module (420) is a module for managing a contentsaccess point and URL information of the contents so that the mobilecommunication terminal (100) can be accessed to the contents. A centralmanagement service operator monitors what types of contents are providedto the mobile communication terminal (100) of the subscriber via thecontents management module (420)

An operator of the integrated management apparatus (200) creates adirectory (1300) per nature of the contents at a contents entry pool asshown in FIG. 13 so that the contents providers can register thecontents access point according to the nature of the contents. When thedirectory per nature of the contents is registered with the contentsaccess point, a contents-embodiable terminal information of the mobilecommunication terminal is also registered (see reference numeral 1350 ofFIG. 13).

An operator generates a menu for providing information relative to thecontents provided by the contents provider to the mobile communicationterminal. At this time, the menu is embodied by a directory menu and aCP entry menu. The CP entry menu is connected to the contents accesspoint registered with the contents entry pool.

The meta information management module (460) manages a lots of languagessupported by the contents providing apparatus, a mobile communicationterminal and an operator terminal. Therefore, when the contents providerregisters information relative to his or her contents at the contentsentry pool, the contents provider also registers what language base thecontents have been embodied.

The contents management module (420) searches a contents access pointcorresponding to contents request code (Q-Code), in cooperation with thesearch engine module (470), when the contents request code transmittedfrom the mobile communication terminal is received. If the search iscompleted, the mobile communication terminal is connected to thecontents access point to receive the contents. Furthermore, the contentsmanagement module (420) uses information relative to the contents accesspoint and the contents to store use information of the contents andcontents entry of the mobile communication terminal based on the billingcreation. The contents management module (420) also periodically uploadsthe stored information to the billing server connected to the interfaceapparatus (370).

The segment management module (450) is such that segment for eachcontents service provided in response to sex, age, occupation and tasteand the like of the subscriber is formed by an operator. The operatorconnects the menu conforming to the nature of the segment to the segmentvia the menu management module (430). When the mobile communicationterminal (100) subscribed to the segment is connected to the integratedmanagement apparatus (100) via the communication network (120), the menuconnected to the segment is transmitted.

As an example of the segment per contents service, and in case a mobilecommunication terminal of a soldier is connected to a wireless Internet,a soldier exclusive main menu is displayed. The soldier exclusive mainmenu and a tree thereof are connected to military-related informationonly.

As another example of the segment per contents service, a mobilecommunication terminal used by clergyman is completely blocked fromobscene servers, a main menu for clergymen linked to only contentsrelated to religion of the clergymen is provided.

Now, operation of the present invention thus constructed will bedescribed.

A contents provider is connected to the integrated management apparatus(200) via the contents providing apparatus (150). To be more specific,the contents providing apparatus (150) is connected to the centralmanagement apparatus (300) via the contents provider access apparatus(310). A screen of the contents providing apparatus (150) accessed tothe central management apparatus (300) is displayed with a website pageas shown in FIG. 5.

The contents provider, via the website page of FIG. 5, inputs an ID(510) of the contents provider, a name (530) of the contents providerand other information (550) of the contents provider. As a result, theoperator checks the information thus inputted, and provides a websiteserver account to the contents provider. If the contents providerprovided with the website server account is to register lots of servicecontents providing groups, as shown in FIG. 6, a website page is used.

Referring to FIG. 6, when a contents provider named NATE (610) wants tobe provided with coloring service, [coloring] is inputted to thecontents providing group name (620). The contents providing groups areclassified per nature of service, and examples thereof are a picturefriend, a bell sound, a moving picture and the like.

When the contents provider is completed in being inputted into an inputcolumn formed by the operator, the operator determines whether toauthorize the registration of the contents providing groups according toa prescribed regulation. Following the registration of the contentsproviding group, the contents provider establishes an authority percontents providing group via the website page illustrated in FIG. 7. Theauthority of the contents providing groups may be determined by thenetwork operator in response to the application of the contentsprovider, or may be unilaterally determined by the network operator.

The authority per contents providing group is comprised of itemsnecessary for transmitting the contents to the mobile communicationterminal (100). In other words, specification of a terminal displayableby the contents is registered, and request is made for information of asubscriber necessary for providing the contents. For example, a contentsprovider providing a movie is registered with specification of aterminal for providing a movie, and requests subscriber informationincluding a telephone number and a resident registration number of thesubscriber of the mobile communication terminal.

Furthermore, the contents subscriber registers a language which is thebase of the contents via the website page illustrated in FIG. 11. Whenthe operator sets up at least more than one language which is the baseof the contents out of languages provided from the integrated managementapparatus (200) of the present invention, one language out of thelanguages is selected by the user of the mobile communication terminalreceiving the contents.

The operator provides subscriber information differentiated according tothe contents provider. As a result, a subscriber information itemselectable by the contents provider is created according to a prescribedstandard which is transmitted to the contents providing apparatus (150).

In another application example, all the subscriber information items aredisplayed, whether to authorize relative to the item selected by thecontents provider is determined and informed.

FIG. 8 is a schematic drawing for illustrating a website page in whichapproach of contents providers are prohibited or released of prohibitionby an operator. If approach prohibition is necessary, when approachprohibition reason relative to the approach prohibition time (810) andapproach prohibition message (830) is inputted, the reason is displayedon the contents providing apparatus (150).

Next, the contents provider should register a link menu turning over toa menu (CP access menu) created by the contents provider from adirectory menu, i.e., a menu provided by the operator.

To elaborate by referring to FIG. 9, the mobile communication terminal(100) should access to a server stored with relevant contents in orderfor the contents provider to provide contents to the mobilecommunication terminal (100). At this time, the contents providerregisters an URL information of a server where the contents aresituated, i.e., the contents access point (960), with a directory (1300)per nature of the contents created in the contents entry pool by anoperator. Furthermore, the operator embodies a directory menu and a CPaccess menu, and selectively connects the directory (1300) of thecontents entry pool to the CP access menu, such that, when the mobilecommunication terminal (100) selects a name of particular contents,i.e., one item of menu, from the menu, a connection is made to thecontents by the contents access point connected to the menu item.

When the contents access point is registered in the contents entry pool,the contents request code (Q-code. 930) is also registered. When thecontents request code is inputted to the mobile communication terminal(100), the contents access point (960) registered along with thecontents request code (930) is searched and contents linked to thecontents access point (960) are transmitted to the mobile communicationterminal (100).

Furthermore, the contents provider registers the URL information ofcontents via a website page illustrated in FIG. 10. As a result, as thecontents access point (960) and the contents URL are registered, thecontents are monitored by the network operator.

The contents provider uses the website page illustrated in FIG. 12 andregisters the contents access point of the contents providing group in amenu displayed in the mobile communication terminal (100).

The segment according to the service generated by the operator is aservice unit created for providing a menu specialized to a relevantgroup by grouping in accordance with an attribute of a wireless Internetuser of the mobile communication terminal.

In case of connecting to the wireless Internet currently provided, forexample, in case of connecting to NATE operated by SK Telecommunication,all the mobile communication terminals are provided with the same mainmenu. Unlike the NATE, in the present invention, different main menusare provided when subscribers are connected to the wireless Internet inaccordance with what service a subscriber has subscribed to. Of course,accessible contents create different parts because of different menus.

Still further embodiment of the present invention is a service, i.e.,contents providing method to a subscriber terminal via a segmentrealization.

The segment is a management tool for providing services with regard to asubscriber. In other words, a segment is constituted for providing aparticular service. Therefore, menu system is different for specializedservice catering to subscriber-by-subscriber. For example, a firstsegment can be embodied exclusively for games, a second segment can bematerialized exclusively for sports, a third segment exclusively formovie, and a fourth segment exclusively for travel.

In case a subscriber subscribed to a first segment and is accessed to awireless Internet via the subscriber terminal (100), a main menu relatedto game is transmitted to the subscriber terminal (100). In the samefashion, a main menu related to sports is transmitted to a subscriberterminal (100) subscribed to a second segment, and a main menu relatedto movies is transmitted to a subscriber terminal (100) subscribed to athird segment, and a main menu related to travel is transmitted to asubscriber terminal (100) subscribed to a fourth segment.

For this purpose, in the preferred embodiments of the present invention,a lot of segments are created, and a menu conforming to each segmentattribute is registered with a segment. An operator establishes adefault segment (hereinafter referred to as basic segment for asubscriber who has not subscribed, such that when the subscriber isaccessed to a wireless Internet, a menu supported by the basic segmentis transmitted to a subscriber terminal.

The basic segment, other than the aforementioned, can be used when it isnot known whether a subscriber has subscribed to a segment or not due toerrors of the wireless Internet network.

FIG. 14 to FIG. 17 are schematic drawings of website pages for creatingsegments according to still another embodiment of the present invention,where FIG. 15 is a flow chart for explaining still another embodiment ofthe present invention, and where S is step.

Referring to FIG. 14, languages (1410) to be provided to a subscriberterminal are established for an operator to create a segment (S2510).The languages (1410) are the ones supported by a meta informationmanagement module.

When English and Korean are selected out of languages by an operator,the operator inputs a brief explanation related to the segment and aname of the segment in English and Korean (S2520). Furthermore, alanguage (view in language.1440) supported by an operator terminal canbe selected from a website page illustrated in FIG. 14. Accordingly, ifthe operator selects the English, the website page provided to theoperator terminal is provided all in English.

When a segment is created by an operator, the operator designates abrowser type, i.e., a target browser (1450) of a subscriber terminalsupported by the segment (S2530). For the target browser (1450), 1.xsupporting a text and a Next Generation Browser which can providemultimedia contents such as moving pictures are present. The operatormay select both of the two browsers or may select one of the two.

On top of that, the operator uses a presentation template (1460) toestablish a type of menu to be provided to a subscriber terminal(S2540). The type of menu is determined when the operator creates themenu, and, as an example, a menu type such as a tree structure, an iconstructure, large font for children or senior citizens can be embodied.When input or selection is completed by the operator to select acreation button (1470) activated in website of FIG. 14, a segmentcreation is finished.

Because the creation-finished segment is still to be approved by theoperator, an approval is effected via a website page for segmentapproval as illustrated in FIG. 15 (S2550). The operator who can carryout the approval with regard to segment selects the kind (1510) ofoperation to be carried out in the website page and segment status(1530). The kind of operation to be effected includes creation, changeand deletion items and the segment status (1530) includes stand-by,temporary approval, approval completion, and deferment items. Thesegment status (1530) is determined by whether approval completion itemsare displayed or not in response to a security grade of a log-inoperator. In other words, if the security grade is high, a completeapproval can be effected. If the kind (1510) of operation to be carriedout by the operator and the segment status (1530) are selected, asegment list such as reference numeral 1550 is displayed.

FIG. 16 is a schematic drawing illustrating a website page for searchinga segment created by an operator.

A segment search is carried out in response to a prescribed conditionvia the website page. When the prescribed condition (1610) is inputted,all the segments satisfying the inputted condition are displayed as thereference numeral 1630. At this time, changes and deletions for thedisplayed segments can be effected.

FIG. 17 is a schematic drawing illustrating an example of a website pagein which a method connecting a menu to a segment by an operator is shown(S2560). The operator uses reference numeral 1710 to select a higherdirectory conforming to the nature of the segment. In the presentembodiment, a segment, [NATE_En] is selected. If [NATE_En] is selected,a lower directory such as reference numeral 1730 is displayed in a treestructure. The higher directory includes a plurality of lowerdirectories.

When [Search-en], [NINNGB-En] items are selected from the to-be-copiedsegment [NATE_En] (1710) by the operator, and when a to-be-copiedsegment [NATE4_En] (1770) is selected and a copy icon (780) is selected,the copy is carried out. Reference numeral 1790 denotes a directoryincluded in the segment [NATE4_En] (1770) after the copy is carried outand the segment [NATE4_En] (1770) is completed in copying.

According to still further embodiment of the present invention, there isprovided a contents providing method which is providing services to asubscriber terminal via embodiment of a segment group.

A segment group includes a plurality of segments. A menu created by thesegment group is transmitted to a terminal of a subscriber joining thegroup. The subscriber who has joined the segment group is accessible toall segments belonging to the segment group. For example, a firstsegment group may be embodied exclusively for youth by an operator, asecond segment group exclusively for men, a third segment groupexclusively for ladies. As another example, it is possible for eachsegment group to include a basic segment, a multiple segment, a segmentper billing system and a segment for each terminal.

When a subscriber joins the first segment group, and registers that heor she will receive service via the basic segment, and is accessed tothe wireless Internet via the subscriber terminal, a main menu of basicsegment related to youth is transmitted to the subscriber terminal. Forexample, games, movies, singing, reading, college entrance informationare embodied in the main menu, which can be amended and/or deleted by anoperator. A subscriber who has joined the first segment group can befreely accessed to all the segments belonging to the first segmentgroup. However, the subscriber belonging to the first segment group isnot allowed to get accessed to other segment groups, i.e., the second,third and fourth segment groups.

FIG. 18 to FIG. 23 are schematic drawings of websites pages for creatinga segment group according to still another embodiment of the presentinvention.

FIG. 26 is a flow chart for explaining a segment creating processaccording to still another embodiment of the present invention. Awebsite page of FIG. 18 is designed for forming a segment group, inwhich basic information, i.e., a name (1810) of the segment group and abrief description (1820) of the segment group, is inputted to select acreated icon, and a language supported by the segment group is selectedby an operator, creating a segment group (S2610. S2620).

A segment group is searched (S1900) via a website page illustrated inFIG. 19 following the formation of the segment group formed by theoperator (S2630). As noted from reference numeral 1910, the searchedsegment group is displayed with group name (1920), segment ID (1930),basic (default) segment (1940), associated segment (1950), basic segmentof the segment (1960), segment status (1970), detail information (1980)and management information regarding modification and deletion (1990).

The default group (hereinafter referred to as basic group) of thesegment group (1940) is such that if a subscriber having not joined thesegment group is accessed to the wireless Internet, the operatortransmits a prescribed menu supported by the basic group (1940) to asubscriber terminal. Other than the aforementioned description, thebasic group may be also used when it is not known if a subscriber hasjoined the segment group due to erroneous operation of the wirelessInternet.

The basic segment (1960) is such that, if a subscriber who has notjoined the segment is accessed to the wireless Internet, the operatortransmits a prescribed menu supported by the basic segment (1960) to thesubscriber terminal. The segment status (1970) includes USE and STOP. Atthis time, The STOP status is displayed only if there is no subscribersubscribed to the segment group and there is no single subscriber eitherin the whole lower segment belonging to the segment group. To elaborate,the segment status (1970) displays USE if there is a single subscriberin one segment out of the lower segment.

A modification icon is selected out of the management information (1990)relative to modification and deletion, a website page for modifying thesegment group of FIG. 20 is displayed on an operator terminal.

Referring to FIG. 20, the website page is displayed with basicinformation (2010) relative to the segment group, and at the same time,a segment list (2030) connected to the segment group is displayed. Ifthere is any modification on the basic information (2010), a websitepage of FIG. 11 is displayed upon selection of correction icon (1020),and the basic information relative to the segment group can bere-inputted.

In the website page of FIG. 20 for segment group modification, thesegment list (2030) is formed thereunder with a segment addition icon(2050) for adding segments, a segment deletion icon (2070) forselectively deleting segments belonging to the segment group and a basicsegment establishment icon (2090) for establishing the basic segment areformed. Therefore, if the segment addition icon (2050) is selected by anoperator, a segment list connectable to the segment group is displayedon a website page of FIG. 22. The segment is filtered based on thelanguage provided to the subscriber terminal. In other words, asillustrated in FIG. 22, if the segment group is so established as tosupport the Korean and English languages, only the segments forsupporting the Korean and/or English language out of segments created bythe operator are filtered and listed up. The operator selects a segmentto be included in the segment group out of the list (S2640).

Referring back to FIG. 20, if the segment deletion icon (2070) forselectively deleting the segments belonging to the segment group isselected, a website page of FIG. 23 is displayed. The website page isdisplayed with all the segments belonging to the segment group. If asegment to be deleted by the operator is selected, the selected segmentis deleted.

Furthermore, if the basic segment establishing icon (2090) forestablishing the basic segment is selected, a website page of FIG. 24 isdisplayed. At this time, the operator establishes a basic segment (2410)for providing the wireless Internet service even if the subscriberterminal is not subscribed via the website page. The operator carriesout approval relative to the segment group in the same fashion as thatof the segment. (S2650). If a menu is created for providing to thesubscriber terminal subscribed to the segment group, and the subscriberterminal is accessed to the wireless Internet network, the menu isprovided (S2660).

FIG. 27 is a schematic drawing of a system including an apparatus formanaging a wireless Internet operating team according to still furtherembodiment of the present invention, where the system includes asubscriber terminal (2700), a communication network (2720), a gateway(2730), a contents providing apparatus (2750) and an operation teammanagement apparatus (2780).

The operation team management apparatus (2780) includes a menu creatingunit (2782), a log file receiving unit (2784), a log file filtering unit(2786) and an access frequency management unit (2788).

The menu creating unit (2782) serves to create a menu provided to thesubscriber terminal (2700) via the communication network (2720). If themenu is classified to a menu created by an Internet operator and a menucreated by the contents provider, the menu creating unit (2782)according to still further embodiment of the present invention is suchthat a menu is created by the Internet operator. For example, a menu iscreated for providing the wireless Internet menu to the subscriberterminal accessed to a portal platform by the wireless Internetoperation platform, i.e., the portal platform operated by the mobilecommunication company. At this time, each level of the menu is providedwith a distinguishing code of the operator, such that a display is madewherein a certain menu is created and/or managed by a certain operatoror a certain operation team.

If contents are selected by a user via a menu provided to the subscriberterminal, the contents providing apparatus provides the contents to thesubscriber terminal via the communication network. At this time, in theaforementioned example, the portal platform does not store or possessesthe contents such that a contents providing apparatus provides thecontents to the mobile communication terminal.

FIG. 28 is a flow chart for explaining a managing method of a wirelessInternet operating team according to still further embodiment of thepresent invention.

When a menu to be provided to the subscriber terminal is created by theInternet operator, an operator for managing the service associated withthe menu or a discriminating code of the operating code is matched(2800). If the subscriber terminal is accessed to the Internet networkvia the communication network, the operation team management apparatusreceives the created log file (S2810). For example, if the mobilecommunication terminal is accessed to the wireless Internet via thecommunication network, a log file created by the WAP gateway forconnecting the mobile communication terminal to the wireless Internet isperiodically, preferably in real time, transmitted to the operation teammanagement apparatus (2780). The received log file is analyzed andinformation including menu information selected by the subscriberterminal, time information and subscriber information is filtered(S2820). It is possible to count the access frequency of the subscriberterminal in response to the menu from the information filtered at stepS2820 (S2830). In other words, the information thus filtered is a basefor various statistical data by the operator.

Furthermore, a menu management data sheet including a discriminatingcode of the operator mapped to the menu out of the filtered information,the access frequency of the menu is created (S2840). Accordingly,whenever a menu is selected by the subscriber terminal, the menu accessfrequency of the menu management data sheet is accumulatively counted,and if ever needed, it is possible to sort the order of menu accessfrequency per time, day, week, month and year (S2850, S2860).

FIG. 29 is a detailed drawing of an integrated management apparatusaccording to still further embodiment of the present invention.

The terminal is connected to the integrated management apparatus or thecontents providing apparatus via the communication network, andtransmits to the integrated management apparatus contents code number tobe provided and receives contents corresponding to the contents codenumber. Particularly, the terminal transmits the contents code number tothe integrated management apparatus via WAP based communication networkor Short Message Service (hereinafter referred to as SMS).

Referring to FIG. 29, the integrated management apparatus (200) has anopen structure including contents provider access apparatus (310), acentral management apparatus (300), a transmission apparatus (330) andan interface apparatus (350), such that the apparatus (200) hasflexibility and moduleability to be embodied with other solutions. Thecentral management apparatus (300) includes contents management module(2920) and SMS module (2940). Particularly, the integrated managementapparatus (200) registers and manages the contents access informationfor accessing to the contents provided by the contents providingapparatus (150) and included with contents address information andcontents code number from the contents providing apparatus (150), and ifreceived of the contents code number from the terminal connected to thecommunication network, the contents address information of the contentsaccess information is transmitted to the contents providing apparatus.Accordingly, the contents providing apparatus (150) can provide to theterminal the contents corresponding to the contents code numberrequested by the terminal via the contents address information.Meanwhile, management of contents access information including thecontents address information such as contents URL information and thelike is taken care of by the contents management module (2920) of theintegrated management apparatus (200), particularly, by the centralmanagement apparatus (300). At this time, the central management serviceoperator monitors what contents are provided from the terminal via thecontents management module (2920). Furthermore, the contents managementmodule (2920), if the contents code number transmitted from the terminalis received, searches the contents access information corresponding tothe contents code number. As a result, if the search is completed, theterminal is accessed to the contents access information and receives thecontents.

The contents denotes a generic concept of various information formanufacturing, processing and circulating in digital method variouscharacters, codes, sounds, acoustics, images and the like and contentsthereof. Furthermore, the contents code number is a kind of code numberprovided per contents for requesting the integrated management apparatus(200) to provide contents to the terminal, and it is preferable toestablish and manage according to the convenience of the contentsproviding apparatus.

Furthermore, the contents access information, which is the informationfor the terminal to access to the contents provided by the contentsproviding apparatus (150), includes contents address information andcontents code number, and it is preferable that the contents accessinformation include a name relative to the contents and billinginformation. Furthermore, the SMS module receives the contents codenumber via the SMS and transmits the contents code number to thecontents management module (2940) if the contents code number istransmitted by the terminal via the SMS.

The contents providing apparatus, in cooperation with the integratedmanagement apparatus (200), provides various contents to the terminalvia the integrated management apparatus (200). The integrated managementapparatus (200) is connected to an external server (170), an example ofwhich is a billing server. Preferably, the billing relative to theservice use charge is settled via the billing server.

FIG. 30 is a flow chart for explaining a contents providing method usinga contents code number according to still further embodiment of thepresent invention.

Referring to FIG. 30, the integrated management apparatus receives thecontents access information including the contents address informationfrom the contents providing apparatus, and registers the contents accessinformation via the received contents access information, and allocatescontents code number to the registered contents access information(S3010). The contents access information allocated with the contentscode number is managed by the integrated management apparatus,particularly by the contents management module (2920) of the integratedmanagement apparatus.

Meanwhile, the contents providing apparatus transmits modificationrequest information relative to the contents access information to theintegrated management apparatus (200) in case the contents accessinformation to the contents is modified because the contents accessinformation cannot be established per contents according to theconvenience. Likewise, if the contents name or billing information ismodified, the modification request information thereto is transmitted tothe integrated management apparatus. In other words, the integratedmanagement apparatus (200) receives modification request information ofthe contents access information for modifying the contents accessinformation from the contents providing apparatus. Furthermore, theintegrated management apparatus (200) receives the modified contentsaccess information, and if necessary, re-registers the modified contentsaccess information and corrects the contents code number. Successively,the integrated management apparatus (200) provides to the terminalcontents search screen inserted with the contents code number column,and the terminal (100) transmits to the integrated management apparatus(200) the contents code number in the fashion of inputting into thecontents code number column the contents code number relative to thecontents to be provided.

Meanwhile, if search is made for the contents to be provided from theterminal (100), the contents search screen is generally the same as asearch screen for inputting search words to the contents. In otherwords, the integrated management apparatus (200) receives a search wordvia the contents search screen to search contents access informationcorresponding to the contents search word. The integrated managementapparatus (200) receives the contents code number from the terminal(S3020). Preferably, the search process is implemented by the integratedmanagement apparatus (200) via contents managing module (S2920).Successively, the integrated management apparatus (200) transmits to thecontents providing apparatus the contents address information relativeto the contents corresponding to the contents code number via thesearched contents access information (S3040). Then, the contentsproviding apparatus provides the contents corresponding to the contentsaddress information relative to the terminal (S3050).

FIG. 31 is a detailed drawing of an integrated management apparatusaccording to still further embodiment of the present invention.

The integrated management apparatus (200) receives from the contentsproviding apparatus the language information to be supported to theterminal and creates a menu information comprised of contents accessinformation, contents access information per menu and the languageinformation, and extracts the contents address information relative tothe contents requested via the menu information and transmits thecontents address information to the contents providing apparatus.Furthermore, the integrated management apparatus (200) is connected tothe external server, one example of which is the billing server.Preferably, the billing for service use charge is processed via thebilling server.

The contents access information, which is the information for access tothe contents provided by the contents providing apparatus, includes aprescribed language selected and registered by the contents providingapparatus, contents address information and the billing information.Meanwhile, the contents address information is composed of URLinformation, and preferably, the contents providing apparatus is capableof selecting at least one language information per country. Furthermore,the contents access information per menu can further include informationof menu creation relative to the contents besides the contents accessinformation, and creates menu information relative to the contentstherethrough per respective language registered during creation of thecontents access information. Particularly, the central managementapparatus (300) includes a language information management unit (3120),a contents management unit (3140), and a menu management unit (3160),and preferably, further includes a user management unit (3180).

The language information management unit (3120) stores the standardlanguage information per country in a first database, and selects aprescribed language to be supported by the integrated managementapparatus (200) out of stored language information and stores it in asecond database for management. Preferably, the integrated managementapparatus (200) selects all or part of the standard language informationstored in the first database and stores it in the second database.Furthermore, preferably, the language information stored in the firstand second databases is modified by addition or deletion. The first andsecond databases are functionally separated means and can be combinedfor convenience's sake.

The contents management unit (3140) creates and manages contents accessinformation via a prescribed language information selected for theintegrated management apparatus (200) to support via the terminal out oflanguage information stored in the second database. Preferably, thecontents providing apparatus can select at least one or more languageinformation out of the second database. Furthermore, the contents accessinformation can be re-created by modifying the language information.

The menu management unit (3160) creates the menu information relative tothe contents by way of language information managed by the contentsmanagement unit (3140), and preferably, whenever language informationregistered during creation of the contents access information ismodified, menu information thereupon is re-created.

The user management unit (3180) receives language information forembodiment of menu information from the terminal to create and managethe user information of the terminal. Meanwhile, preferably, the userinformation further includes a terminal discrimination number and a userID. Preferably, information recorded at the gateway is received for useas user information.

The contents providing apparatus, in cooperation with the integratedmanagement apparatus (200), provides to the terminal various contentsvia the integrated management apparatus (200). Particularly, addressinformation relative to the contents the terminal requested from theintegrated management apparatus (200) is received, and the contentscorresponding to the address information is provided to the terminal.

FIG. 32 is a flow chart of a menu information creating method out ofmulti-language supportable contents service providing methods accordingto still further embodiment of the present invention, FIG. 34 is a flowchart of a contents providing method out of multi-language supportablecontents service providing methods according to still further embodimentof the present invention and FIG. 35 is a flow chart of a higher WAPpage moving method of a mobile communication terminal according to stillfurther embodiment of the present invention.

Referring to FIG. 32, first of all, the integrated management apparatus(200) collects the standard language information per country and storesit at the first database (S3210).

A prescribed language to be supported by the integrated managementapparatus (200) out of language information stored in the firstdatabase, i.e., the language information supportably by relevant countryis stored in the second database (S3220). At this time, at least one ormore language information can be selected from the first database, andpreferably, the language information can be modified by addition ordeletion for management by the second database. Successively, thecontents providing apparatus selects language information supportable bythe terminal out of the language information stored in the seconddatabase such that the integrated management apparatus (200) receivesthe language information to create contents access information (S3230).

The contents access information is the information connected to thecontents requested by the terminal out of contents provided by thecontents providing apparatus and arranged to provide contents to theterminal. Meanwhile, in case the contents providing apparatus intends tomodify the selected language information such as addition or deletion,the language modification information is transmitted to the integratedmanagement apparatus (200), where the integrated management apparatus(200) changes it to language information corresponding to the modifiedlanguage information to re-create contents access information.Successively, the integrated management apparatus (200) receives fromthe contents providing apparatus in the language information theinformation about the menu creation relative to the contents to createcontents access information per menu relative to the contents (S3240).The contents access information per menu is the information for creatingmenu for providing a kind of higher directory relative to thewebsite/WAP pages provided to the terminal screen.

Meanwhile, in case the contents providing apparatus is intended to addlanguage information, the contents providing apparatus transmits thelanguage addition information to the integrated management apparatus(200), where it is preferred that the integrated management apparatus(200) add the language information corresponding to the languageaddition information to create contents access information per menu.

Successively, the integrated management apparatus (200) creates menuinformation via the contents access information per menu (S3250).Preferably, the menu information is composed of language informationselected and registered during creation of the contents accessinformation by the contents providing apparatus, and respective menuinformation are created per selected prescribed country language.

Meanwhile, the terminal transmits to the integrated management apparatus(200) the language information for embodying the menu informationreceived by the terminal (S3215). Furthermore, the integrated managementapparatus (200) stores the language information to create userinformation of the terminal (S3225). If the terminal is to change thelanguage information establishment embodying the menu information, thelanguage change request information is transmitted to the integratedmanagement apparatus (200). The integrated management apparatus (200)changes it to language information corresponding to the language changerequest information to re-create the user information.

Meanwhile, the user information further manages the terminaldiscrimination number and user ID in addition to the management of thelanguage information established by the terminal, such that when theterminal requests menu information, the user information is searched andthe menu information composed of the language information is searchedand provided to the terminal. In other words, referring to FIG. 33, theintegrated management apparatus (200) searches the user information thuscreated (S3320) when the menu provision request information is receivedfrom the terminal (S3310). As a result of the search, the languageinformation established at the terminal by the user, i.e., the languageinformation registered with the user information is extracted (S3330).The integrated management apparatus (200) provides to the terminal themenu information composed of the language information out of the menuinformation corresponding to the menu provision request information(S3340).

Successively, referring to FIG. 34, the contents provision requestinformation requesting contents to be provided via the menu informationby the terminal is transmitted to the integrated management apparatus(200) (S3410). The integrated management apparatus (200) having receivedthe contents provision request information searches the contents accessinformation (S3420) to extract contents address informationcorresponding to the contents provision request information (S3430).Successively, the integrated management apparatus (200) transmits thecontents address information to the contents providing apparatus(S3440), and the contents providing apparatus provides to the terminalcontents corresponding to the contents address information (S3450).

Referring back to FIG. 1, a higher WAP page movement system of aterminal according to still further embodiment of the present inventionwill be described.

When the terminal uses contents search means to search the contents tobe provided, the terminal transmits to the integrated managementapparatus (200) the movement request information to the higher WAP pageand current WAP page information provided by the integrated managementapparatus (200). Meanwhile, the contents search means includes contentssearch engine bookmark menu and the like, and can be comparative to acase where contents menu composed of a tree structure is sequentiallymoved from a higher contents menu to a lower contents menu to search thewanted contents. In other words, although in case of a general contentssearch, several higher contents menus should be passed through untilwanted contents menu is provided, the wanted contents menu can bedirectly reached if the contents search means is used. For example, adirect movement can be made to contents keyword or the contents codenumber via the contents search engine if the contents keywordcorresponding to the contents menu wanted to be provided with isinputted, or contents code number provided by the integrated managementapparatus according to the contents menu is inputted.

Furthermore, the bookmark menu is the information created by theregistered contents menu by the integrated management apparatusregistering the contents menu in response to the request of the mobilecommunication terminal Accordingly, the mobile communication terminal(100) receives the created bookmark menu from the integrated managementapparatus (200) and selects the contents menu comprising the bookmarkmenu, whereby a direct movement can be made to the contents menu to beprovided. Furthermore, the bookmark menu refers to a menu created viapriority information of contents provision frequency by recording theinformation relative to the contents thus provided by the integratedmanagement apparatus (200) whenever the mobile communication terminal(100) is provided with contents from the integrated management apparatus(200), and analyzing the frequency of contents provided to the mobilecommunication terminal (100) according to the established time interval.Accordingly, the mobile communication terminal (100) directly moves tothe contents menu wanted to be provided by selecting the contents menucomprised of the bookmark menu.

Meanwhile, the movement request information to the higher WAP page andWAP page information are the information established by being allocatedin advance by the integrated management apparatus (200), and where theWAP page information refers to the WAP page information includingrespective contents menus and WAP page information including thecontents search means. Accordingly, the integrated management apparatus(200) analyzes the movement request information to the higher WAP pagereceived from the mobile communication terminal (100) to discriminatewhether the current WAP page provided to the mobile communicationterminal (100) is the WAP page provided via the contents search means.In other words, the movement request information to the higher WAP pageincludes WAP page movement route information (hereinafter referred to asUpper Navigation Flag, “UNF”), and if the integrated managementapparatus (200) receives the UNF, it discriminates that the current WAPpage is the WAP page provided via the contents search means.

Furthermore, the UNF is comprised of a variable of two digits and showsin detail by what kind of contents search means the current WAP page hasbeen provided out of the contents search means according to contents ofthe variable. For example, if the mobile communication terminal (100)has received WAP page via the search engine, and the integratedmanagement provides in advance WAP page via the search engine, and avalue of the UNF variable is set at ‘09’ the integrated managementapparatus (200) receives information including the value of variable of‘09’ from the mobile communication terminal (100) and discriminates thatthe current WAP page is the WAP page provided through the search enginein response to the value of the variable. Accordingly, the integratedmanagement apparatus (200), in conformity with the movement requestinformation to the higher WAP page, provides to the mobile communicationterminal (100) the WAP page including the search engine. The movementrequest information to the higher WAP page further includes segmentinformation (hereinafter referred to as “SM”). The SM is largelycomposed of four digits of variable, and if segment ID is ‘12’ the valueof SM is allocated to ‘1030’ which means that a subscriber is subscribedto a 12^(th) segment. In other words, the segment is a management toolfor providing services to subscribers, such that the segment isconstructed to provide a particular service in response to establishmentof the subscriber. Accordingly, contents menu system varies forproviding a specialized exclusive service to each subscriber. Forexample, a first segment can be embodied exclusively for games inresponse to the establishment of the integrated management apparatus(200), a second segment exclusively for sports, a third segmentexclusively for movies, and a fourth segment exclusively for others.After all, the integrated management apparatus (200) provides to themobile communication terminal (100) a specialized exclusive contentsmenu depending on which segment out of the first, second, third andfourth segments, the subscriber subscribes to. If the SM is ‘1003’ itmeans that the subscriber has subscribed to the third segment.Accordingly, the integrated management apparatus (200) receives the SMalong with the UNF to discriminate to what segment the contents menuincluding the current WAP page has subscribed to and through whatcontents search means the current WAP page has been provided.

Meanwhile, the mobile communication terminal (100) additionallytransmits the subscriber information along with the movement requestinformation to the WAP page. The subscriber information includessubscriber discrimination information such as specification informationof the mobile communication terminal (100) and the subscriber ID.Therefore, the integrated management apparatus (200) optimizes anprovides the contents menus according to the respective mobilecommunication terminals (100) via the subscriber information.

Meanwhile, the WAP page information, which is information allocated inadvance from the integrated management apparatus (200) just like themovement request information to the WAP page, includes accessinformation (hereinafter referred to as “SU” relative to contents menuprovided via the WAP page. Accordingly, if the integrated managementapparatus (200) has not received the UNF, the integrated managementapparatus (200) analyzes the current WAP page information and extractsan access information relative to a higher contents menu of the contentsmenu included with the current WAP page and provides to the mobilecommunication terminal (100) the higher contents menu corresponding tothe access information relative to the contents menu thus extracted.

Meanwhile, there are cases where the integrated management apparatus(200) has not received the movement request information to the higherWAP page and the current WAP page information. This is generated becausethe integrated management apparatus (200) receives a value of a variablenot allocated in advance. In this case, the integrated managementapparatus (200) provides to the mobile communication terminal (100) ahigher WAP page information provision impossibility notifying messagethat higher page information corresponding to the movement requestinformation to the WAP page cannot be provided. Thereafter, theintegrated management apparatus (200) provides to the mobilecommunication terminal (100) a WAP page including an initial contentsmenu relative to the contents menu included with the current WAP page.The initial contents menu denotes an uppermost menu if it is the same asthe contents directory formed in tree structure. Particularly, if theintegrated management apparatus (200) has received the segmentinformation, the initial contents menu denotes an uppermost contentsmenu of contents menu specialized in response to the segment informationthus received and in response to the kind of the segment.

FIG. 35 is a flow chart of a higher WAP page moving method of a mobilecommunication terminal according to still further embodiment of thepresent invention, and FIG. 36 is a flow chart of a higher WAP pagemoving method of a mobile communication terminal according to stillfurther embodiment of the present invention.

Now referring to FIGS. 35 and 36, the integrate management apparatus(200) transmits to the mobile communication terminal (100) the movementrequest information to the higher WAP page and the current WAP pageinformation provided to the mobile communication terminal (100) (S3520).In other words, the moment a subscriber presses an upper buttonincluding the current WAP page of the mobile communication terminal(100), the movement request information to the higher WAP page and thecurrent WAP page information are transmitted to the integratedmanagement apparatus (200).

Meanwhile, the movement request information to the higher WAP page andthe current WAP page information are values priory allocated by theintegrated management apparatus (200) such that the integratedmanagement apparatus (200) allocates the movement request information tothe higher WAP page and the current WAP page information before theimplementation of S3520 (S3610). Successively, the integrated managementapparatus (200) discriminates whether the movement request informationto the higher WAP page and the current WAP page information have beenreceived (S3630). If the integrated management apparatus (200) hasreceived the movement request information to the higher WAP page and thecurrent WAP page information, the integrated management apparatus (200)interprets the movement request information to the higher WAP page. Inother words, the current WAP page provided to the mobile communicationterminal (100) is discriminated as a WAP page provided via the contentssearch means (S3650). If the UNF is included in the movement requestinformation to the higher WAP page, the integrated management apparatus(200) discriminates that the current WAP page is the WAP page providedthrough the contents search means. Furthermore, the integratedmanagement apparatus (200) checks the UNF value to discriminate throughwhat contents search means the WAP page has been provided. Then, theintegrated management apparatus (200) extracts the higher WAP pageincluding the contents search means thus discriminated (S3560).Successively, the integrated management apparatus (200) provides to themobile communication terminal the higher WAP page information includingthe contents search means corresponding to the information thusextracted (S3580).

Meanwhile, as a result of result of the analysis on the movement requestinformation to the higher WAP page thus received, if it is discriminatedthat the current WAP page is not the WAP page provided through thecontents search means, i.e., that there is no UNF, a higher WAP pageinformation including the higher contents menu relative to the contentsmenu included with the current WAP page is extracted (S3655). Generally,this case is the one where the tree-structured contents directory issequentially moved from the upper menu to search the contents, such thatthe integrated management apparatus (200) can extract informationrelative to the higher contents menu relative to the contents menucurrently provided through the current WAP page information thusreceived. Successively, the integrated management apparatus (200)provides to the mobile communication terminal (100) the higher WAP pageinformation including the higher contents menu corresponding to theinformation thus extracted (S3665).

Meanwhile, if the integrated management apparatus (200) has not receivedthe movement request information to the higher WAP page and the currentWAP page information at S3630, the integrated management apparatus (200)provides to the mobile communication terminal (100) that a higher WAPpage information provision impossibility notifying message should benotified that higher WAP page information corresponding to the movementrequest information to the higher WAP page cannot be provided (S3635).And, instead of providing the higher WAP page information, WAP pageinformation including an initial contents menu relative to the currentlyprovided contents menu is provided to the mobile communication terminal(100) (S3645).

Meanwhile, the movement request information to the higher WAP pagefurther includes a segment information, description of which is omittedas it has been already given in the erstwhile explanation. Accordingly,the integrated management apparatus (20) can effectively search thecontents menu to be provided to the mobile communication terminal (100)via the segment information.

Meanwhile, the mobile communication terminal (100) further transmitssubscriber information to the integrated management apparatus (200) atS3520. Accordingly, when the integrated management apparatus (200)provides to the mobile communication terminal the higher WAP pageinformation corresponding to the movement request information to thehigher WAP page, the integrated management apparatus (200) can provideoptimized information conforming to the specification of the mobilecommunication terminal. In other words, the integrated managementapparatus (200) optimizes the higher WAP page information via the userinformation in conformity with the specification of the mobilecommunication terminal. Furthermore, the optimized higher WAP pageinformation is supplied to the mobile communication terminal.

FIG. 37 is a structural drawing of a bookmark menu creating apparatusaccording to still further embodiment of the present invention.

Referring to FIG. 37, a bookmark creating apparatus (3700) according tostill further embodiment of the present invention includes an operationinformation compiling unit (3730), a bookmark menu creating informationanalyzing unit (3710) and a bookmark menu information management unit(3720), and is connected to the terminal via the communication network.

Preferably, the bookmark menu creating apparatus (3700), although notshown in the drawing, further includes a language converting unit forconverting the bookmark menu creating information to prescribedinformation per language. Although not shown in FIG. 37, preferably, thebookmark menu creating apparatus (3700), in cooperation with thecontents providing apparatus, provides contents corresponding to thebookmark menu to the mobile communication terminal via the contentsproviding apparatus.

Meanwhile, referring to FIG. 37, the bookmark menu creating apparatus(370) according to still further embodiment of the present invention maybe embodied by the integrated management apparatus (200), and isconnected to the mobile communication terminal via the communicationnetwork connected to the gateway (130), and can create a bookmark menu,in cooperation with the external server (170) and the contents providingapparatus (150), and provide contents to the mobile communicationterminal (100).

The operation information compiling unit (3730) is a means for compilingthe information necessary for bookmark menu creation as the informationuseful for bookmark menu creation, and whenever the mobile communicationterminal transmits the contents provision request information to theintegrated management apparatus (200) and receives contentscorresponding to the contents provision request, the operationinformation compiling unit (3730) receives the operation informationrecorded at the gateway (130) or the contents providing apparatus andcompiles it as information for bookmark menu creation.

The operation information includes information relative to the mobilecommunication terminal and contents access information, where theinformation relative to the mobile communication terminal which is adesignated number of the mobile communication terminal. If the mobilecommunication terminal is a mobile telephone handset, an ID of themobile communication terminal is a telephone number allocated to themobile telephone handset and is called as a Mobile Identifying Number(hereinafter referred to as “MIN”). Furthermore, the contents accessinformation is information for providing actual contents by way of thecontents providing apparatus (150), and includes URL informationprovided by contents, contents ID information and contents menuinformation.

The URL information provided by the contents denotes actual contentsposition information stored in the contents providing apparatus. Thecontents ID is a number provided for identifying various respectivecontents, and can be arbitrarily allocated according to the convenienceof the integrated management apparatus (200) or the contents providingapparatus.

Furthermore, the contents menu information is higher informationincluding the contents, and the contents may be comprised of severalmenu information which include a lower menu which can promptly providethe contents and a higher menu for managing the lower menu.

Meanwhile, preferably, the operation information further includescontents providing time information for illustrating when contents havebeen provided.

The contents access information is managed by the integrated managementapparatus (200). The integrated management apparatus (200) relative tothe contents requested by the mobile communication terminal searchescontents access point corresponding to the contents and provides thecontents through the URL information provided by the contents and viathe contents providing apparatus.

The bookmark menu creation information analyzing unit (3710) is a meansfor periodically analyzing the menu creation information which isoperation information compiled via the operation information compilingunit (3730), and establishing a provision frequency priority of thecontents provided to the mobile communication terminal per contents, andpreferably, the menu creation information analysis is implemented by aprescribed analysis program such as hit analyzer or the like.

Meanwhile, preferably, in the preferred embodiment of the mobilecommunication system, the bookmark menu creation information analysisprocess is conducted by the transmission apparatus (330).

The bookmark menu information management unit (3720) is a means forusing the priority information relative to the contents provisionfrequency established by the bookmark menu creation informationanalyzing unit (3710), and creating and managing the bookmark menuinformation of the mobile communication terminal. Preferably, theprocess thereof is conducted by the central management apparatus (300)in the preferred embodiment of the mobile communication system.

FIG. 38 is a flow chart of a bookmark menu creating method according tostill further embodiment of the present invention, FIG. 39 is a flowchart of a contents providing method following bookmark menu creationaccording to still further embodiment of the present invention and FIG.40 is a flow chart of a contents providing method following bookmarkmenu creation according to still further embodiment of the presentinvention.

First of all, referring to FIG. 38, whenever the mobile communicationterminal (100) transmits contents provision request information to theintegrated management apparatus (200) and receives contentscorresponding to the contents provision request, operation informationis recorded with the gateway (130) or the contents providing apparatus(150) (S3810). The operation information, as mentioned earlier in thedescription of the bookmark menu creation apparatus (3700), includes“MIN” and the contents access point information, where the contentsaccess point includes the URL information provided by the contents,contents ID and contents menu information, and further includes acontents provision time for illustrating when contents has been providedto the mobile communication terminal (100). Successively, the integratedmanagement apparatus (200) receives the operation information andcompiles as useful information for creating a bookmark menu (S3820).

Meanwhile, preferably, the compiling process is carried out via aninterface apparatus of the integrated management apparatus (200).

Successively, the integrated management apparatus (200) periodicallyanalyzes the bookmark menu creation information thus compiled (S3830),and establishes a priority relative to the provision frequency of thecontents provided to the mobile communication terminal (100) percontents (S3840). This is because whenever the integrated managementapparatus (200) at S3810 provides contents to the mobile communicationterminal (100), the operation information comprised of “MIN number” andcontents access point information is created. Preferably, the number ofoperation information created per contents is analyzed to determine thepriority relative to the contents provision frequency, or contentsprovision time recorded in the operation information is analyzed todetermine the priority relative to the contents provision frequency.

The analyzing method is not limited to the aforementioned, andpreferably, the transmission apparatus (330) of the integratedmanagement apparatus (200) selects an effective analyzing method foranalysis via a prescribed analysis program.

Successively, the priority relative to the contents provision frequencyis stored at the first database of the integrated management apparatus(200) (S1650), and bookmark menu information of the mobile communicationterminal (100) is created by the priority information stored in thefirst database of the integrated management apparatus (200) (S3860).Preferably, the bookmark menu information is also stored in the firstdatabase.

Furthermore, the bookmark menu information is modified by the periodicanalysis process and in addition to that, preferably, the integratedmanagement apparatus (200) arbitrarily activates or deactivates theinformation to modify the information relative to the bookmark menudisplayed on the screen of the mobile communication terminal. Forexample, if a user of the mobile communication terminal (100) wants todownload a song named “Yesterday of the Beatles” via the mobilecommunication terminal (100), the bookmark menu provided on the screenof the mobile communication terminal (100) is such that a lower menu of“Beatles' Yesterday” is positioned as a first priority on an upper endof the mobile communication terminal (100). Therefore, even the mobilecommunication terminal (100) omits the process of searching the contentsof “Beatles' Yesterday”, contents of “Beatles' Yesterday” can beselected to download the contents of “Beatles' Yesterday”.

Now, a providing method of contents to the mobile communication terminal(100) via the bookmark menu information following the creation of thebookmark menu information via the integrated management apparatus (200)will be described in detail.

FIG. 39 is a flow chart of a contents providing method followingbookmark menu creation according to still further embodiment of thepresent invention, and FIG. 40 is a flow chart of a contents providingmethod following bookmark menu creation according to still furtherembodiment of the present invention.

Referring to FIG. 39, when the mobile communication terminal (100)requests the integrated management (200) of the bookmark menuinformation, the integrated management apparatus (200) receives thebookmark menu request information from the mobile communication terminal(100) (S3920) and the integrated management apparatus (200) transmitsthe bookmark menu request information to the mobile communicationterminal (100) (S3940).

Preferably, provision of the bookmark menu information is carried out bythe central management apparatus (300), and more preferably, by theservice management apparatus (400).

Successively, when the mobile communication terminal (100) selectswanted contents via the bookmark menu information, the integratedmanagement apparatus (200) concurrently receives the contents provisionrequest information (S3950), and searches the contents access point ofthe contents (S3960), and transmits the URL information relative to thecontents to the contents providing apparatus (150) to provide thecontents (S3970).

For example, when a user selects a menu of “Beatles' Yesterday” providedvia the bookmark menu, the integrated management apparatus (200)receives the contents request information of “Beatles' Yesterday” tosearch the contents access point relative to contents named “Beatles'Yesterday”. As a result of the search, the integrated managementapparatus (200) is connected to the contents providing apparatus (150)for providing contents of the “Beatles' Yesterday” via the contents URLinformation relative to the contents named the “Beatles' Yesterday” andprovides the contents of the “Beatles' Yesterday” to the mobilecommunication terminal (100). In other words, the mobile communicationterminal (100) can provide the contents even by omitting the process ofrequesting the provision of contents named “Beatles' Yesterday” from theintegrated management apparatus (200) in the process of requesting theprovision of contents of “Beatles' Yesterday” from the integratedmanagement apparatus (200). For example, in order for the mobilecommunication terminal (100) to receive the “Beatles' Yesterday” withoutrecourse to the bookmark menu information, a user of the mobilecommunication terminal (100) should select a music menu out of the firstupper menu classified into music, movies, pop songs and games, andselect a pop song menu out of the second upper menu classified intoclassic music, Korean songs, pop songs and children's songs, and shouldimplement a process of requesting the contents of “Beatles' Yesterday”via contents search process including search per singer or search pername. However, the first upper menu, the second upper menu and contentssearch process via the bookmark menu information can be omitted.

Meanwhile, referring to FIG. 40, the integrated management apparatus(200) creates the bookmark menu information, and following the step ofS3860, the bookmark menu information is converted to each prescribedlanguage (S3910), which is for providing the bookmark menu informationto a language supported by the mobile communication terminal (100) percountry. Accordingly, after the integrated management apparatus (200)receives the bookmark menu request information from the mobilecommunication terminal (100), a search per language of bookmark menuinformation is conducted (S3930). In other words, the bookmark menuinformation managed by languages supportable by the mobile communicationterminal (100) is searched and the bookmark menu information is providedto the mobile communication terminal (100) (S3940).

Meanwhile, preferably, the bookmark menu information converted to eachprescribed language is stored and managed in the second database of theintegrated management apparatus (200). The subsequent processes are thesame as those of FIG. 39 such that they are omitted in furtherdescription. Referring to FIG. 1, a bookmark service system according tostill further embodiment of the present invention will be described.

Bookmark creation request information relative to contents registerableat the bookmark is received from the mobile communication terminal(100), and contents address information corresponding to the bookmarkcreation request information, contents name and subscriber informationare searched and stored, and a bookmark in which contents name isregistered based on the stored information is created. Preferably, thecontents address information, contents name and/or subscriberinformation are used by receiving information recorded at the gatewaywhenever contents are provided from the integrated management apparatus(200). Furthermore, the integrated management apparatus (200) managesthe contents name corresponding to contents and contents addressinformation.

Meanwhile, the contents is a general concept of various information ofvarious characters, codes, sounds, images, and the like digitallymanufactured, processed and circulated or contents thereof, andpreferably, the contents name which is information for discriminatingthe contents is managed by contents ID. Accordingly, the contentsaddress information may be URL information for providing the contents,and the contents ID may be intrinsic code number provided fordistinguishing contents provided via the contents address information.

FIG. 41 is a flow chart of a bookmark service providing method accordingto still further embodiment of the present invention, FIG. 42 is a flowchart of a bookmark service providing method according to still furtherembodiment of the present invention, FIG. 43 is a schematic drawing forshowing a screen of a terminal in the course of providing a bookmarkservice according to still further embodiment of the present invention,and FIG. 44 is a schematic drawing for showing a screen of a terminal inthe course of providing a bookmark service according to still furtherembodiment of the present invention.

First of all, referring to FIG. 41, the integrated management apparatus(200) receives bookmark creation request information relative tocontents registerable at the bookmark from the mobile communicationterminal (100) (S4110). In other words, referring to FIG. 43, theintegrated management apparatus (200) or the contents providingapparatus (150) provides to a terminal screen (4300) contents includingbookmark registration icon (4360) for adding the contents name (4320) tothe bookmark. If a user of the mobile communication terminal (100) wantsto be provided with contents to be added to a bookmark and to beconveniently used at a later date, and because contents corresponding tothe contents name (4320) are frequently used, a registration icon (4360)of “Addition to Bookmark” is selected.

By the method thus described, the integrated management apparatus (200)receives bookmark creation request information relative to contentscorresponding to the contents name. Actually, preferably, a process isconducted where the mobile communication terminal (100) selects theregistration icon (4360) of “addition to Bookmark” and at the same time,a program such as “add_favorite.jsp” is called from the integratedmanagement apparatus (200) and the contents name (4320) is registeredwith the bookmark. Successively, the integrated management apparatus(200) searches contents address information corresponding to thebookmark creation request information, contents name and subscriber name(S4120).

The subscriber information includes a Mobile Identification Number (MIN)intrinsically provided for identifying the terminal and the like, andpreferably, the subscriber information is added with differentinformation for convenience sake. Furthermore, the contents addressinformation may be URL information, and preferably, the subscriberinformation and/or contents address information is information managedby the integrated management apparatus (200). Successively, theintegrated management apparatus (200) stores the contents addressinformation, contents name and subscriber information (S4130). Contentsname relative to contents having received registration request from themobile communication terminal (100) based on the stored information islisted up to create a bookmark (S4140).

In the method thus described, following the creation of bookmark of themobile communication terminal (100), the user can be effectivelyprovided with the contents corresponding to contents name registeredwith bookmark via the bookmark. The method thereof will be described indetail in the following.

First of all, when the integrated management apparatus (200) receivesfrom the mobile communication terminal (100) bookmark provision requestinformation for requesting a list registered with the bookmark to beprovided to the mobile communication terminal (100) (S4210), theintegrated management apparatus (200) searches bookmark corresponding tothe mobile communication terminal (100) and provides the bookmark to themobile communication terminal (100) (S4220). At this time, a screen justlike the one illustrated in FIG. 44 is provided to the mobilecommunication terminal (100). A table of contents including “Nate.commovie ticket advance purchase”, “Cyworld” and “Tetris” are the contentsname in which a user of the mobile communication terminal has requesteda registration with the bookmark. If the user selects a contents name of“Nate.com movie ticket advance purchase”, the mobile communicationterminal (100) is connected to contents providing apparatus forproviding contents corresponding to the contents name of “Nate.com movieticket advance purchase” and the user can be provided with the wantedcontents. In other words, following the implementation of S4220, themobile communication terminal (100) transmits contents name to theintegrated management apparatus (200) via bookmark (S4230).Successively, the integrated management apparatus (200) searchescontents address information corresponding to the contents name (S4240)and transmits the searched address information to the contents providingapparatus (150) (S4250). Then, the contents providing apparatus (150)provides to the mobile communication terminal (100) contentscorresponding to the contents name via the contents address information(S4260).

Meanwhile, although not illustrated in the drawing, preferably, contentsname listed up in bookmark can be changed according to the user of theterminal.

The integrated management apparatus (200) receives information changerequest information for changing the contents name registered with thebookmark from the mobile communication terminal (100). Successively, theintegrated management apparatus (200) changes the contents namecorresponding to the information change request information andre-establishes it on the bookmark.

FIG. 45 is a schematic drawing of an access system for contentsproviders according to still further embodiment of the presentinvention.

Referring to FIG. 45, an access system for the contents providersincludes a CP Server (4510) for outputting request packet in response tothe request of a user of the mobile communication terminal, a CP gatewaymanager (4520) for receiving the request packet from the contentsprovider server (4510) to inspect and output syntax errors, a CP controlmanager (4530) for discriminating and outputting a prescribe conditionfrom the inspected request packet, a CP request manager (4540) forrequesting various information corresponding to the outputted packet,and a core framework (4550) for receiving various requested informationfrom the legacy system and providing the same.

Here, a CP notification manager (4560) notifies to the CP server (4510)particular information needed to be notified to the CP server (4510),and receives a response corresponding thereto. At this time, theparticular information is information of process result relative to theSMS request of the CP server and information on value added service(VAS) of the user. Furthermore, the CP gateway manager (4520), the CPaccess control manager (4530), the CP request manager (4540) and the CPnotification manager (4560) are so constructed as to be contained in theCP access framework (4500).

Operation of access system for CP according to still further embodimentof the present invention thus constructed will be explained withreference to FIG. 45.

First of all, a user of a web browser usable mobile communicationterminal requests the CP server (4510) of a prescribed service. At thistime, the service denotes various added services (for example, drawingfriend service of SK Telecommunication) requested by the user from themobile communication terminal. Thereafter, the CP server (4510) receivesthe service request of the mobile communication terminal and outputs arequest packet in response to the service request to the CP accessframework (4500). At this time, the request packet is loaded withvarious information such as a user mobile communication terminal ID,number thereof and the like. Furthermore, the kind of the request packetmay include packets including a simple information inquiry, particularfunction execution (SMS transmission request, prepaid service amountdeduction and the like) and particular information advice (subscribernotifying subscription to added service of the CP).

The simple information includes subscriber-related information showingwhether a particular subscriber has subscribed to the wireless Internet,a terminal hardware and software specification, information relative toa particular terminal showing whether there is a support to a terminalrelative to a particular service, an inquiry to prepaid subscribersubscription, information relative to the prepaid service showingservice charge deduction amount and balance inquiry, SMS transmissionand cancellation request.

Thereafter, the CP gateway manager (4520) of the CP access framework(4500) inspects syntax errors, i.e., whether words in an inquirycontained in the request packet are correct grammar-wise, and re-outputsthe inspected request packet to the CP access control manager (4530).The CP access control manager (4530) discriminates a prescribedcondition relative to the request packet. In other words, thediscrimination is implemented through the inquiry contained in therequest packet, and the discrimination includes whether there exists aCP ID (intrinsic ID provided from the wireless portal platform) of theCP server (4510), whether the CP ID is mapped to the CP server IPallocated to the CP thereof and whether the CP server (4510) isauthorized to use the inquiry.

The reason the aforementioned discriminating process should be passedthrough is that the CP server (4510) should know customers informationwanting to use the service and it is feared that the customersinformation may be exposed and misused by the CP server who iscomparatively easy to access to the wireless Internet portal platform.Accordingly, a strict authentication of the CP server can help providecustomized information to the customers.

Thereafter, the CP request manager (4540) requests the core framework(4550) of various information corresponding to the request packet thusdiscriminated. At this time, the request to various information isimplemented by prescribed apparatuses according to the kinds thereof,and further explanation to the prescribed apparatuses will be given asbelow.

First of all, a subscriber information subscription handler (4541) takescharge of subscriber related information, i.e., whether a particularsubscriber has subscribed to the wireless Internet, and to a particularservice and the other information. A device information handler (4542)takes charge of information relative to a particular handset, i.e.,hardware and software specification of a terminal, and support toparticular service and the like. A prepaid service handler (4543) takescharge of prepaid service related operation, i.e., whether subscribed toa prepaid service, balance referral, service charge deduction and thelike. A billing handler (4544) takes charge of billing relatedinformation, i.e., a function of notifying the completion oftransmission when usage log which is a basic data of billing iscollected and transmitted to the wireless portal platform. A shortmessage service handler (4545) takes charge of SMA related information,i.e., all the functions related to SMPP regulations including SMStransmission request, SMS transmission cancellation request and thelike. A value added service subscription handler (4546) implements thefunctions of value added service subscription related information, i.e.,advising that a prescribed user has subscribed to/cancelled a valueadded service of CP, and inquiring whether subscribed to value addedservice.

Then, the core framework (4550) functions to receive from the legacysystem various information requested from the respective apparatuses andto provide the information.

The subscriber management, device management, prepaid servicemanagement, billing management, short message service management and thevalue added service subscription management of the core frameworkcorrespond to each apparatus of the CP request manager (4540), andimplement functions distributed to the various information thusrequested. In addition, a CP notification manager (4560) implementsfunctions other than those of the CP gateway manager, the CP accesscontrol manager, and the CP request manager.

Any special information that is supposed to be advised to the CP server(4510) is advised to the CP server (4510), and a response thereto isreceived. As mentioned earlier, the particular information includes aprocess result relative to the SMS request of the CP server (all thenotice related information involving SMPP regulation such as SMStransmission result) and value added service (VAS) subscription relatedinformation (notice of a certain user having subscribed to/cancelled thevalue added service of the CP).

FIGS. 45 to 55 are schematic drawings of a mobile network operator right(or authority) providing method of wireless portal platform according tostill further embodiment of the present invention.

FIGS. 46 to 48 are schematic drawings of a website page illustrating aright providing method relative to mobile network operators according tostill further embodiment of the present invention.

FIG. 46 is a schematic drawing of a website page illustrating detailedinformation process relative to a mobile network operator according tostill further embodiment of the present invention.

As illustrated in FIG. 46, detailed information relative to each mobilenetwork operator is shown. As mentioned earlier, the mobile networkoperators include a root mobile network operator in which authoritythereof is set during the system installation and sub-mobile networkoperators whose authority can be changed and deleted by the root mobilenetwork operator. Furthermore, prescribed information of the mobilenetwork operators includes a name of the mobile network operator, apassword, a home address, mobile telephone number and the like, andfurther detailed information of relevant mobile network operators can bereferred to by clicking a prescribed button (see detail) of detailedinformation. At this time, when the prescribed button is clicked,information relative to real name of the mobile network operator, emailaddress and current mobile network operation right provided status isdisplayed via the website page in addition to the above-mentionedinformation.

The mobile network operator related information is not limited to theabove examples, and particular requests by the root mobile networkoperator and sub-mobile network operators can be variably andlimitlessly embodied during the system installation.

FIG. 47 is a schematic drawing for illustrating a website accountproviding (or changing) process relative to a mobile network operatoraccording to still further embodiment of the present invention, whereinthe illustrated information (ID, password, mobile network operator name,home address, mobile number, email address or currently provided rightstatus) can be changed (or deleted) by the root mobile network operatorand sub-mobile network operators having rights of the mobile networkoperations.

FIG. 48 is a schematic drawing of a website page for explaining aprocess of right providing to mobile network operator according to stillfurther embodiment of the present invention. As illustrated in FIG. 48,the particular mobile network operator provided with the account can beprovided with mobile network rights (inquiry, registration, change,deletion, temporary approval, approval after temporary approval, directapproval, suspend) per menu (administrator management, contentsmanagement, menu management, OA&M, portal application management,subscriber management, device management).

The menu and mobile network operator rights are only parts of theexamples, and it is apparent that various menus and mobile networkoperation rights can be added during initial installation of system ofthe portal platform. At this time, the temporary approval, approvalafter the temporary approval, direct approval and suspension denoteright providing approval process relative to the contents providers andterminal manufacturers. In other words, they mean the temporaryapproval, approval after the temporary approval, direct approvalauthorities and suspension of the mobile network operators when thecontents providers register contents with the portal system, or when theterminal manufacturers register terminal related information, or whenthe contents providers and terminal manufacturers correct theirinformation and register the corrected information (for example, IDchange, account change and the like).

Furthermore, the mobile network operators authority (inquiry,registration, modification, deletion, temporary approval, approval afterthe temporary approval, direct approval and suspension) can beindividually modified per menu, but may be collectively provided via anoption at the lowermost part (Change of all the authorities at a time).Even at this time, the authority providing can be implemented by theroot mobile network operator or sub-mobile network operators having theauthority regarding the mobile network operation.

Furthermore, the mobile network operation authorities may becollectively provided per prescribed level, and as illustrated, in thepresent embodiment, the authority providing is classified to seven stepsof levels. To elaborate, a first step is an authority for inquiry, asecond step is for inquiry, registration and change, a third step is forinquiry, registration and deletion, a fourth step is for inquiry,registration, modification, deletion and suspension, a fifth step is forinquiry, registration, modification, deletion and temporary approval, asixth step is for inquiry, registration, modification, deletion andapproval after the temporary approval and a seventh step is forauthorities for all the mobile network operation and direct approval.

Although it is not explained in the seventh step, it is apparent thatmobile network operation authorities for various levels during theinitial system installation of the portal platform can be differentlyarranged.

FIG. 49 and FIG. 50 are schematic drawings of website pages illustratingan authority providing state of mobile network operators per menuaccording to still further embodiment of the present invention.

Referring to FIGS. 49 and 50, these drawings show authority providingstatus of a prescribed mobile network operator relative to the contentsmanagement. It should be apparent that authority providing status forthe other menus (administrator management, menu management, OA&M, portalapplication management, subscriber management) except for the prescribedmenu can be displayed and illustration thereto is omitted

FIGS. 51 to 55 are schematic drawings for illustrating website pagesshowing a process of grouping prescribed mobile network operators intoone group according to still further embodiment of the presentinvention.

First of all, FIG. 51 is a schematic drawing of a website page forillustrating an initial establishing process for grouping of the mobilenetwork operators, and FIG. 52 is a drawing of a website page forillustrating prescribed mobile network operators included in one group,and the prescribed mobile network authority providing group contains aplurality of mobile network operators.

Likewise, FIGS. 53 and 54 are prescribed mobile network operatorscontained in a prescribed mobile network operation authority providinggroup named “JHS” and “handset group”. FIG. 55 is a drawing of a websitepage for illustrating a process of grouping the prescribed mobilenetwork operators into one group.

As illustrated in the drawings, the group can have a group ID, and isprovided with mobile network operation authority. When the mobilenetwork operation authority of the group is collectively changed to aprescribed level, all the authorities of the mobile network operatorsincluded in the group can be changed to the prescribed levels.Accordingly, mobile network operators having similar natures are groupedinto a group to thereby enable to facilitate the mobile networkoperations.

It should be understood that various changes and modifications to thepresently preferred embodiments described herein will be apparent tothose skilled in the art. Such changes and modifications can be madewithout departing from the spirit and scope of the present invention andwithout diminishing its intended advantages. It is therefore intendedthat such changes and modifications be covered by the appended claims.

INDUSTRIAL APPLICABILITY

The present invention provides a user with a content in accordance withan efficiency of a mobile terminal in a mobile communication providing awireless internet service.

The invention claimed is:
 1. A service managing method using segments,the method comprising of: creating a segment for providing contents to asubscriber terminal according to a prescribed regulation; connectingcontents connection points connected to the contents with menus; andforming a segment menu of the segment by at least one menu connected tothe contents to be provided to the subscriber terminal subscribed to thesegment and selected from the menus.
 2. The method as defined in claim1, wherein the creating comprises: establishing a language supported bythe segment; designating a name of the segment by an inputted name inthe established language; establishing a browser type for the contentsprovided via the segment and displayed on the subscriber terminal; andestablishing a display type of the segment menu provided to thesubscriber terminal via the segment.
 3. The method as defined in claim2, wherein the creating further comprises establishing a languageprovided to an operator terminal.
 4. The method as defined in claim 2,wherein the browser type is at least one selected from the groupconsisting of a browser supporting text and a browser supportingmultimedia contents, and the contents connection points are filteredaccording to the established browser type.
 5. The method as defined inclaim 1, wherein the connecting comprises: storing, by a contentsprovider, the contents connection points in a tree-structured directory;and connecting the segment with the contents connection points stored inthe tree-structured directory.
 6. The method as defined in claim 5,further comprising: providing services to the subscriber terminal via abasic segment established in advance if the segment is not subscribed bythe subscriber terminal.
 7. The method as defined in claim 6, furthercomprising: establishing a status of the segment as finished if thesegment is not subscribed by the subscriber terminal.
 8. The method asdefined in claim 7, further comprising: creating a segment groupincluding at least one segment out of created segments, and inputtingthe contents to the subscriber terminal from one or more segmentsincluded in the segment group according to a selection of the subscriberterminal subscribed to the segment group.
 9. The method as defined inclaim 8, wherein the creating the segment group comprises: establishinga name of the segment group; establishing a language provided to thesubscriber terminal via the segment group; searching the segmentconnectable to the segment group; and connecting the searched segment tothe segment group.
 10. The method as defined in claim 9, furthercomprising: providing services to the subscriber terminal via a basicsegment group established in advance if the segment is not subscribed bythe subscriber terminal.
 11. The method as defined in claim 10, furthercomprising: establishing a status of the segment group as finished if nosegment of the segment group is subscribed by the subscriber terminal.12. A service managing method using segment, the method comprising:generating a segment group by setting up an assisting language for asubscriber terminal; designating a name of the segment group; searchingone or more segments connectable to the segment group; connecting atleast one of the searched segments to the segment group; creating a menuof the segment group to be transmitted to the subscriber terminalconfigured to receive the contents via the segment group; setting up astate of the segment group as finished if the segment group is notsubscribed by the subscriber terminal and no segment of the segmentgroup is subscribed by the subscriber terminal.
 13. The method asdefined in claim 12, further comprising: providing service to thesubscriber terminal via a basic segment established in advance if thesegment group is not subscribed by the subscriber terminal.
 14. Themethod as defined in claim 12, further comprising creating the segmentby: establishing a language supported by the segment; designating a nameof the segment name by an inputted name in the established language;establishing a browser type for the contents provided via the segmentand displayed on the subscriber terminal; establishing a menu typeprovided to the subscriber terminal via the segment; connecting one ormore contents connection points for the contents with the segment; andestablishing a language provided to an operator terminal.
 15. The methodas defined in claim 14, wherein the browser type is at least oneselected from the group consisting of a browser supporting text and abrowser supporting multimedia contents, and the one or more contentsconnection points are filtered according to the selected browser type.16. A service managing apparatus using a segment, the apparatuscomprising: a menu management module configured to create a menu to beprovided to a subscriber terminal connected to the wireless Internet,and connect the menu with one or more contents connection points forconnecting to contents; and a segment management module configured tocreate a segment for providing the contents to the subscriber terminalaccording to a prescribed regulation and form a segment menu of thesegment by the menu connected to the contents to be provided to thesubscriber terminal subscribed to the segment.
 17. The apparatus asdefined in claim 16, further comprising: a meta information managementmodule configured to respectively provide services for providing thecontents in a language selected by the subscriber terminal or anoperator terminal to the subscriber terminal or the operator terminal.18. The apparatus as defined in claim 16, wherein the menu managementmodule is further configured to select at least one browser from thegroup consisting of a browser supporting text and a browser supportingmultimedia contents and establish a display type of the menu.